Effective Date: 01-01-2025
At FlipFurniture.com, your privacy matters. We are fully committed to complying with the General Data Protection Regulation (GDPR) (EU) 2016/679, which enhances your control over personal data and strengthens your rights as a user of our website and services.
This page outlines how we collect, store, process, and protect your data in accordance with GDPR. If you are located in the European Union or European Economic Area, please read this statement carefully.
What is GDPR?
The General Data Protection Regulation (GDPR) is a regulation in EU law that governs how companies collect and process personal data of EU residents. It came into effect on 25 May 2018 and applies to all businesses that handle EU users’ personal data—regardless of where the company is based.
Your Rights Under GDPR
As an EU resident, you have the following rights under GDPR:
1. Right to Access
You have the right to request access to the personal data we hold about you.
2. Right to Rectification
You may request correction of inaccurate or incomplete personal information.
3. Right to Erasure (Right to be Forgotten)
You can request the deletion of your personal data when it’s no longer necessary for the purposes we collected it for.
4. Right to Restrict Processing
You can ask us to suspend the processing of your personal data under certain circumstances.
5. Right to Data Portability
You can request to receive your personal data in a commonly used, machine-readable format to transfer to another service provider.
6. Right to Object
You may object to the processing of your data for marketing or profiling purposes.
7. Rights in Relation to Automated Decision-Making
You have the right not to be subject to decisions based solely on automated processing, including profiling.
To exercise any of these rights, you may contact us at [privacy@flipfurniture.com].
What Personal Data We Collect
We may collect and process the following data:
- Name, email address, shipping/billing address (if you place an order)
- IP address and browser information
- Preferences and interaction with our content (cookies, analytics)
- Purchase history and saved items (if applicable)
Lawful Basis for Processing
We process your data under the following lawful bases:
- Consent – when you voluntarily opt-in to receive marketing emails or submit a contact form.
- Contract – when data is necessary to fulfill a purchase or service agreement.
- Legal Obligation – when processing is required to meet legal obligations (e.g. tax or accounting).
- Legitimate Interests – when processing supports our ability to improve services and user experience.
How Long We Keep Your Data
We retain your personal data only as long as necessary to fulfill the purposes for which it was collected, including legal, accounting, or reporting obligations.
You can request deletion of your data at any time by contacting [privacy@flipfurniture.com].
Data Sharing and Third Parties
We do not sell your personal information.
However, we may share your data with trusted third-party service providers who help us operate our business (e.g., payment processors, email marketing platforms, analytics tools). All such partners are GDPR-compliant and agree to protect your data.
Data Transfers Outside the EU
If we transfer your data outside the European Economic Area (EEA), we ensure adequate protection through standard contractual clauses approved by the European Commission or other legal mechanisms.
Security of Your Data
We take your privacy seriously and implement appropriate technical and organizational measures, including:
- SSL encryption for secure data transmission
- Regular security audits
- Access control and role-based permissions
- Secure cloud storage with reputable providers
Cookies and Analytics
We use cookies and similar technologies to enhance user experience and analyze traffic. You can manage your preferences via our Cookies Policy and opt-out at any time.
Contact Us
If you have any questions or requests about your data and GDPR, please contact:
Data Protection Officer
Email: [privacy@flipfurniture.com]
Postal Address: 25 Cabot Square, Canary Wharf, London, England
If you’re not satisfied with our response, you have the right to lodge a complaint with your local Data Protection Authority.
FlipFurniture.com is committed to protecting your data and ensuring transparency. We may update this GDPR page periodically to reflect changes in regulation or our services.